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The
writer made a study on the Canadian organic food market during
his visit this August, finding that a 1arger part of organic vegetables
and fruits coming from California and Florida/USA. Certainly,
Canada itself also produces some organic food.
The prices for organic vegetables and fruits are usually 20-50%
higher than conventional ones on the Canadian market and sometimes
even twice or three times higher. All customers interviewed considered
it reasonable.
Organic animal and milk products are supplied sufficiently and
welcomed by Canadian customers.
With many years of development for the organic food in Canada,
and especially the marketing behavior for both suppliers and customers
is very mature. Customers are not afraid of imitated commodities
with strong law consciousness for suppliers and normative market
management Canadian customers are very familiar with the concept
of organic food, so there is no blind consumption.
A complete chain of supply for organic food market as producer
¡ª processor ¡ª transporter ¡ªwholesaler ¡ª shopkeeper can insure
stable supply and effective management for qualified organic food.
Organic food marketing certificate is usually handled and owned
by wholesalers, and the name and logo for certification bodies
are printed on the well packed products. For products in bulk
as fresh vegetables and fruits, the wholesaler can give an organic
certification indication in his counter.
During this survey, organic vegetables exported from Shandong
and certified by Chinese Branch of American OCIA have been seen
in the counters of specialized organic food shops.
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